Jyoti decided to make career in designing. She went on to pursue fashion designing from National Institute of Fashion Technology and further went on to study Gemmology from Belgium to bring about uniqueness to handmade artistic products which can cater to the modern needs. She came back to India and started a venture (in 1996) to promote these beautifully hand-crafted products with 5 artisans. She nurtured them to work on nature themed contemporary designs with international appeal.
Today there are over 200 artisans who happened to be part of her extended family. Jyo has very thoughtfully showcased her responsible side by using only nature friendly, non – toxic and environmentally sustainable materials. In the 2017, She launched her own brand ‘Jyo Shop’ – a platform where a wide range of elegantly hand embroidered and exquisitely designed accessories are available to global audience. Her brand has been well received across the globe and has created its mark in eco-friendly hand embroidered products category. Jyo has benevolently transformed lives of craftsmen by empowering them take pride in their skill by making their work respectful & financially viable. And simultaneously being respectful to mother earth by strictly making sustainable products.